The “Amazing Thailand Summer Kick Off Party” was organized by the Tourism Authority of Thailand (TAT) to provide local New York media with information on the state of Thailand’s tourism industry, the “Visit Thailand Year 2023: Amazing New Chapters” marketing initiative, and the country’s move toward purposeful travel.
The Amazing Thailand Summer Kick Off Party, held on June 6, followed the ‘Amazing Thailand Festival 2023’ consumer display on June 3–4, 2023, at Lower Manhattan’s Oculus Plaza, as its name suggests, at the commencement of the American summer.
The Amazing Thailand Summer Kick Off Party featured an exciting array of meaningful travel experiences in Thailand through cultural performances and Thai art and craft making activities, in addition to a briefing on Thailand’s tourism direction and a networking opportunity, and a panel discussion on Thailand’s travel experiences presented by New York-based influencers. TAT is putting an emphasis on showcasing a wide range of high-quality and environmentally friendly travel experiences in Thailand that are tailored to the preferences of various American traveler demographics. These include the following themes: luxury, sustainability, romance, and LGBTQ+ from a variety of market segments, including baby boomers, Gen X, Gen Y, and Gen Z. Among the efforts that will be implemented are joint marketing promotions with strategic partners and brand communications using American film and TV productions in Thailand.
From 1 January to 18 May 2023, Thailand welcomed 344,000 tourists from the United States, whereas TAT has projected a ballpark figure of one million for the entire year, or close to the pre-pandemic level of 1.16 million in 2019. In 2024, the number is projected to increase to 1.5 million as the tourist industry is anticipated to continue its recovery.
