Bangkok has just received a glamorous new spotlight, thanks to a collaboration between the Tourism Authority of Thailand (TAT) and French luxury fashion powerhouse Louis Vuitton. The result? The highly anticipated Louis Vuitton Bangkok City Guide 2025, a premium travel companion designed to inspire high-end travelers to immerse themselves in the vibrant heart of Thailand’s capital.
A Fusion of Fashion, Travel, and Culture
As part of the world-renowned Louis Vuitton City Guide collection, this edition takes a deep dive into Bangkok’s diverse offerings, blending heritage, contemporary culture, and world-class hospitality. Adding an authentic Thai touch, renowned designer Noppadol Phaholyothin has contributed his insights, ensuring a uniquely curated experience for luxury seekers.
The guide made its grand debut at the historic Maison de Famille de Louis Vuitton in Asnières-sur-Seine, France—an iconic setting that reflects the legacy of the brand. The exclusive launch event welcomed a distinguished crowd, including travel industry leaders, airline executives, social media influencers, and dignitaries such as Thailand’s ambassador to France and the TAT Governor.
Bridging Centuries of Thai-French Relations
More than just a travel guide, this collaboration highlights the deep-rooted cultural ties between Thailand and France, a relationship that spans over 340 years. The launch event celebrated Thailand’s artistic and culinary traditions, featuring mesmerizing demonstrations of Thai weaving, dessert-making, classical dance, shadow puppet theatre, and Khon performances. Guests also had the opportunity to indulge in authentic Thai souvenirs and artisanal products, further reinforcing the country’s rich heritage.
Elevating Thailand’s Luxury Travel Scene
TAT Governor Thapanee Kiatphaibool emphasized that this partnership aligns seamlessly with Thailand’s Amazing Thailand Grand Tourism and Sports Year 2025 initiative, a campaign aimed at promoting premium, experience-driven tourism. She noted that the Louis Vuitton Bangkok City Guide is expected to attract discerning travelers eager to explore Bangkok’s dynamic arts scene, fine dining, and high-end accommodations.
Since its inception in 1998, the Louis Vuitton City Guide series has been the go-to reference for affluent travelers, offering expert recommendations on must-visit landmarks, Michelin-starred restaurants, art galleries, designer boutiques, luxury resorts, and unique cultural experiences. The Bangkok edition introduces the city through five key themes: Must Taste, Must Try, Must Buy, Must Seek, and Must See—a curated itinerary designed to ensure travelers don’t miss a thing.
A Booming Tourism Industry
Thailand’s tourism sector is thriving, with 35.5 million international visitors recorded in 2024—a 26.3% increase from the previous year, signaling an 89% recovery compared to 2019. The momentum is expected to continue in 2025, with nearly 8 million high-spending European tourists projected to visit Thailand. The collaboration with Louis Vuitton is set to amplify Thailand’s reputation as a top-tier destination, appealing to the brand’s vast global audience of luxury enthusiasts.
Additionally, the initiative is expected to generate over 2.23 trillion baht in revenue and attract at least 39 million engagements from Louis Vuitton’s worldwide following. Notably, the number of French visitors to Thailand soared to 720,806 in 2024—an impressive 32.3% jump from 2023—further underscoring the nation’s enduring appeal.
What’s Next?
Discussions are already underway for further collaborations between TAT and Louis Vuitton, with potential projects including co-branded marketing campaigns, promotional films, exclusive product launches, and even a Louis Vuitton fashion show in Thailand. Such initiatives would not only elevate Thailand’s presence on the global luxury stage but also spotlight the country’s exquisite textiles, leather goods, and artisanal crafts.
Available in both English and French, the Louis Vuitton Bangkok City Guide 2025 is now on sale in print and digital formats, making it accessible to travelers worldwide. Whether you’re a seasoned luxury traveler or a first-time visitor, this guide promises to be your ultimate companion for experiencing Bangkok in unparalleled style.
