Siam Paragon is repositioning its newly renovated Paragon Hall as a central hub for top-tier global events and entertainment, drawing interest from local and international event organizers and attendees. Emphasizing the “Extraordinary Eventainment” concept and its new distinction as Thailand’s first carbon-neutral venue are key highlights.
Formerly known as Royal Paragon Hall, a venue renowned for hosting numerous business and entertainment events, it has undergone rebranding and transformation into Paragon Hall with a fresh identity.
The objective is to establish it as a premier global destination offering exceptional event and entertainment experiences in Bangkok’s heart. This initiative aligns with the government’s strategy to position Thailand as a leading global event hub through collaborative efforts with business partners to attract major international events, thereby boosting the economy and tourism industry, according to Siam Alliance Management Co Ltd, specializing in managing world-class conference and performance centers.
“This refurbishment of Paragon Hall will create an even more exhilarating phenomenon,” stated managing director Kritsana Janyasakulwong, expressing confidence that the venue will facilitate the organization of large-scale global events in diverse formats.
The newly refurbished Paragon Hall spans over 10,000 square meters, with a hall area of approximately 5,100 square meters. It can host a wide range of events, from intimate gatherings of 50 attendees to large-scale assemblies of up to 10,000 participants.
The venue caters to various events including international trade shows, conferences, seminars, talk shows, entertainment festivals, EDM festivals, fashion events, gaming tournaments, weddings, and parties.
EVENTS AND ENTERTAINMENT
Equipped with enhanced features following its redesign, Paragon Hall promises to deliver a “phenomenal experience” for event organizers and attendees alike. The venue boasts advanced capabilities, including adjustable soundproof partitions tailored to event requirements, tunable white ceiling lights, and a smart lighting system offering customizable color temperatures and brightness levels from subdued to vibrant.
The hall’s ambience can be further enhanced with adjustable string lights along its walls, allowing for tailored event atmospheres.
Strategically located within Siam Paragon, a premier shopping destination in Bangkok, the venue benefits from high foot traffic and complements the local event and entertainment ecosystem with its dining, shopping, and attraction options.
“Over the past 18 years, the success of Paragon Hall has firmly established it as a leading venue for world-class entertainment and events,” remarked Ms. Kritsana. “It is uniquely trusted by both local and international public and private entities, event organizers, artists, and diverse brands.”
Paragon Hall has been certified according to ASEAN MICE Venue standards and Thailand MICE Venue standards by the Thailand Convention and Exhibition Bureau, underscoring its excellence in physical infrastructure, technology, services, and sustainability practices.
CARBON NEUTRALITY
With a commitment to eco-friendly operations, Paragon Hall aligns with evolving consumer preferences for products and services that support initiatives against carbon emissions. It proudly holds the distinction of being Thailand’s first carbon-neutral venue, certified for effectively reducing greenhouse gas emissions by the Thailand Greenhouse Gas Management Organization. This dedication to sustainability enhances its reputation as a venue committed to responsible event management practices.
HIGH EXPECTATIONS
The revitalization of Paragon Hall is expected to significantly drive sales and revenue, particularly in the latter half of the year, with its entire space already fully booked. Ms. Kritsana anticipates revenue growth exceeding 30% from the previous year, aiming for a 30% increase in the number of events hosted in 2024.
“Our goal is to further elevate Paragon Hall as a leading choice for hosting diverse and impactful events,” she affirmed.
