Public Outcry as Thai Social Security Office Faces Backlash Over ฿450 Million Calendar
BANGKOK — Thailand’s Social Security Office (SSO) is facing mounting criticism after a public survey revealed widespread rejection of its costly annual calendar project, which has consumed over 450 million baht in taxpayer funds over the past eight years.
According to results from an official survey conducted between April 1 and 30, more than 60% of respondents expressed that the calendar — meant to raise awareness about social security benefits — is both unnecessary and outdated. The findings have intensified scrutiny ahead of a key board meeting scheduled for May 22, where officials are expected to debate the project’s future.
Sassarum Thambusadee, a board member representing insured citizens, revealed the results in a Facebook post, noting that 62.69% of online participants opposed the calendar, while just 37% expressed continued interest. “We’re proposing that the SSO stop using outdated public relations tactics and shift toward modern, digital-first strategies,” he wrote.
The revelation has sparked a public backlash, with critics questioning how such a large sum was allocated to a project many consider ineffective in today’s digital age. Activists and watchdog groups have called for greater transparency and a reallocation of funds to more impactful communication methods and services for insured citizens.
Calls are growing for the SSO to adopt cost-effective, tech-savvy alternatives that better serve the public and reflect changing communication habits. The May 22 meeting is expected to be a turning point, with many watching to see whether the agency will pivot toward a more modern approach — or continue investing in a campaign that many see as an unnecessary relic of the past.
