Rabbit Life Insurance Plc is intensifying its service and sales capabilities through a novel online platform to expedite its expansion in the latter part of this year. With a recognition that 88% of the populace actively engages in online services, the company is leveraging the realm of digital insurance and evolving consumer lifestyles to unlock its growth potential, as stated by managing director Korn Chinsawananon. Rabbit Life aims to achieve a sales surge of over 50% in 2024.
Having introduced online sales channels back in 2022, the insurer has since experienced consistent growth. Sales through online channels have shown a remarkable 90% year-on-year increase from January to April, aligning with the contemporary trend of consumers embracing digital technologies in their daily routines.
Thailand, as per a survey by We Are Social, boasts 63.2 million internet users, which accounts for 88% of the nation’s population. This shift illuminates changing consumer behavior and their varied needs, particularly the demand for technology that offers convenience and swift service.
Rabbit Life Insurance, positioning itself as a provider for the modern generation with a focus on simplified and pertinent life insurance solutions, continues to enhance its services and online sales avenues. By offering a revamped online platform with a contemporary and user-centric design, the company provides self-service functionalities available round-the-clock, granting customers a convenient avenue to purchase products and access comprehensive services.
The platform now includes features such as personal data gathering, analysis, and tailored product recommendations that effectively cater to customer demands. Mr. Korn accentuated Rabbit Life’s five strategic pillars—optimal returns, versatility, value, coverage, and user experience—that underpin its brand leadership in online life insurance, catering comprehensively to customer needs.
Rabbit Life remains committed to elevating service delivery and providing a straightforward and accessible purchasing experience for all customers. The company aims to solidify its position as a premier online life insurance provider, fulfilling diverse customer needs by adapting to evolving consumer trends.
Anticipating significant business growth, Rabbit Life foresees that online sales channels will boost overall sales by more than 50% this year.
