The Tourism Authority of Thailand (TAT) and Fliggy, a subsidiary of Alibaba Group, have signed a Letter of Intent (LOI) to strengthen their partnership and promote Thailand’s tourism to Chinese tourists. Since January 2023, Thailand has welcomed over 3 million Chinese visitors, making it the second-largest tourist market after Malaysia.
The LOI formalizes the partnership between TAT and Fliggy, focusing on developing and promoting emerging Thai destinations. They will also collaborate on promotional campaigns during special events like “Double 11,” the “Golden Week,” and “Chinese New Year.” Additionally, a 24/7 Chinese hotline customer service will be established to ensure tourists’ safety and enhance their experience in Thailand.
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