According to a recent Krungthai Bank survey, Thailand now has 61.2 million internet users, an increase of 13.7 million over the previous five years. The use of social media is also increasing, with Facebook and Line being the most widely used sites.
With a predicted value of 634-694 billion baht and an average annual growth rate of 6%, online shopping is expected to skyrocket this year and the following. Personal and household care products, beverages, and food are the most popular product categories.
Thailand now has 61.2 million internet users, a growth of 13.7 million users in just five years. Facebook and Line are the most popular social media platforms, with 52.3 million members apiece.
The average 12.4% annual growth in online advertising spending over the past five years, compared to a 3% annual loss in traditional advertising, shows that various businesses are increasingly prioritizing online media.
The expansion of private sector service providers’ nationwide reach and government initiatives to increase internet accessibility since 2019 are credited with the rise in internet usage. Nearly 70% of Thais use their mobile phones to browse the internet, and the country ranks fourth for fixed broadband internet speed and fifteenth for mobile internet.
In Thailand, the top three most frequented websites are Google, YouTube, and Facebook. Thai consumers like ordering goods and services online, especially food, drinks, and products for personal and home care.
