Thailand plans to allocate $16.5 million towards promoting its tourism industry during the peak season. Key takeaways include:
- Thailand will allocate 600 million baht for marketing campaigns, major festivals, and inter-regional travel during the peak season.
- The government is considering expanding the visa-free regime to more countries and extending the duration of stay for specific markets, particularly targeting visitors from Russia and Europe.
- Collaborations with airlines for joint tourism promotion and extending entertainment venue hours in popular tourist destinations are being discussed.
- The proposed budget will be allocated to the Tourism Authority of Thailand (TAT) for promotional activities, spanning from the fourth quarter of this year until the first quarter of 2024.
- The allocated budget will support projects to promote Thailand as a shopping destination and conduct marketing campaigns in international markets.
- A budget of 150 million baht has been allocated for the Amazing Thailand Passport Privileges project, aimed at promoting Thailand as a top shopping destination.
- Thailand’s tourism sector is significant to its economy, contributing approximately 20% to the GDP and employing numerous people.
- The government hopes that these investments will revive the tourism industry and create more opportunities and benefits for the country and its people.
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