The 2026 Travel Outlook Report by Agoda highlights a shift toward domestic travel among Thai travelers, focusing on meaningful, short getaways that combine relaxation, wellness, and food experiences. Thais are embracing micro-trips of 1-3 days, exploring beyond usual hotspots to enjoy authentic local culture and cuisine, with a strong interest in wellness and culinary adventures.
Although only 31% currently use AI for trip planning, 69% plan to adopt it, trusting AI for tasks like finding destinations, navigating language barriers, and organizing logistics. AI is seen as a helpful tool to enhance personalized and seamless travel experiences.
Overall, Thai travelers are prioritizing experiences that nourish body and mind, making the most of their time within familiar yet captivating landscapes. The report is based on a survey of over 3,300 respondents across Asia.