The Thai market is experiencing rapid change across various sectors, driven by sustainability, shifting consumer preferences, and technological innovation.
Residential Rental Boom Among Young Adults
Younger Thais prefer flexible renting over homeownership, citing high prices, limited savings, and debt as barriers. Many delay buying homes, favoring mobility and work-life balance. Developers like Sena are responding with rental-focused schemes that credit rent toward future purchases, addressing tighter mortgage approval processes.
Tech Innovations and AI Growth
Thailand’s AI market is projected to reach $1.36 billion in 2025, with agentic and ambient AI transforming daily life and commerce. Personal AI agents will reduce cognitive load and facilitate autonomous transactions, reshaping how brands connect with consumers—brand identities could evolve based on AI interactions.
Live Commerce Expands
Video and live-streaming commerce continue to thrive, driven by platforms like Shopee and TikTok. Thailand’s video commerce market ranks second in Southeast Asia, with rising influencer activity and targeted strategies to appeal to specific groups, including older adults and small businesses.
Sustainable Malls Rise
Malls adopting eco-friendly designs and ESG principles are becoming a trend, with government support encouraged for sustainable standards. Leading operators like The Mall Group and Central Pattana aim to create community-focused, environmentally conscious spaces aligned with customer values.
Uncertain Outlook for EV Market
Thailand’s EV sales surged over 63% in 2025, but the ending of the EV3.0 subsidy scheme might cause prices to rise by 200,000 baht, potentially dampening demand. High household debt and changing tax policies also pose challenges, with the auto industry cautious about 2026 sales trends.
Overall, Thailand’s sectors are navigating a complex landscape of innovation, sustainability, and economic factors shaping the year ahead.