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AIS Launches New Streaming Package

AIS Launches New Streaming Package

Advanced Info Service (AIS) has introduced its Play Ultimate package, which integrates leading streaming platforms into one offering for post-paid customers.

Rungtip Jarusiripipat, the head of AIS Play, announced that the Play Ultimate package is priced at 999 baht per month. This package features content from six major platforms: Netflix, Max, Disney+ Hotstar, iQIYI, VIU, and WeTV.

Additionally, subscribers will have access to 22 premium TV channels, including HBO, Cartoon Network, CNN, and Discovery, exclusively through AIS Play.

Rungtip expressed the company’s ambition to become the largest entertainment hub in Thailand by partnering with global streaming services to provide a diverse range of platforms.

In Thailand, there are 29 million households, with 10.6 million subscribing to fixed broadband internet, resulting in a penetration rate of 36%. Approximately 2.2 million households utilize over-the-top streaming services, showcasing a 34% penetration rate.

Regarding content consumption preferences in Thailand, AIS reports that 45% of viewers favor Chinese films and series, followed by 16% for local content, another 16% for Korean films and series, 11% for Japanese anime and series, 8% for US content, and 3% for other genres.

Among AIS customers, Ms. Rungtip noted that 74% of streaming viewers access only one app monthly, while 26% use two or more apps.

AIS’s 5G wireless broadband network reaches over 95% of the Thai population. The company currently services 46.3 million mobile phone users, including 11 million 5G subscribers.

Ms. Rungtip highlighted the importance of acknowledging varied content consumption, which reflects diverse viewing preferences for both Eastern and Western content. AIS has also launched the new 5G Max Play Ultimate monthly package for new customers, offering entertainment, calls, and high-speed internet for a starting price of 1,299 baht per month.

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