In the tropical paradise of Bali, a shift in tourism is causing unrest among local business owners who are feeling the pressure from thrifty tourists spending more time than money. While the island has long been a haven for budget travelers, backpackers, and digital nomads, recent complaints from locals highlight the growing frustration with cost-conscious visitors who are impacting the bottom line of small businesses.
The island, known for its vibrant culture and natural beauty, is grappling with a new breed of traveler who prioritizes extended stays and low-cost living over spending on local goods and services. As tourism numbers continue to climb, small business owners are voicing concerns about tourists who occupy prime seating for hours, buy only minimal products, and leave little to no tip for service, all while enjoying the picturesque surroundings.
One such case is that of Ibu Parubaya, a local fish restaurant owner, who shared her frustrations with The Bali Sun. She recounted an incident where a group of budget tourists spent hours at her stall, consuming nothing more than a glass of iced tea, effectively blocking other paying customers. “I told them to come out of my stall because they didn’t shop, just bought a glass of iced tea, then sat for hours, chatting for hours,” Parubaya said. “It’s blocking other customers who want to eat here. [They should be used to being] kicked out because it’s normal.”
This sentiment is not unique. Many other business owners across Bali’s popular tourist hubs, such as Ubud and Seminyak, are echoing similar concerns. These budget tourists, while contributing to the island’s tourism numbers, are being blamed for low profits and strained resources. From fruit vendors dealing with tough negotiators to eateries hosting long-stay guests who purchase little, the small-business community is feeling the pinch.
Industry representatives are also speaking out, suggesting that the shift toward frugal tourism is unsustainable for Bali’s long-term economy. One proposed solution is to look at Bhutan, a neighboring nation that has pioneered the concept of “high-value, low-impact” tourism. Bhutan’s model, which places a daily fee on tourists, encourages quality tourism by attracting visitors who are willing to pay a premium for an exclusive experience while reducing the strain on local resources.
Bali, with its diverse offerings—from high-end resorts to eco-conscious experiences—has long catered to a wide range of tourists. However, the recent push for “quality tourism” is calling for a more selective approach. Small business owners are hoping that authorities can implement measures to ensure that visitors who contribute economically are encouraged to stay, while those who are content to linger without spending may be discouraged from overstaying their welcome.
The conversation around frugal tourism is not one of exclusion but of recalibration. Bali’s charm lies in its ability to attract people from all walks of life, but as the tourism landscape evolves, both locals and authorities must consider how to balance accessibility with the need for sustainable economic growth. This balance, experts argue, could define the future of Bali’s tourism industry—one that values quality over quantity, ensuring that the island’s economy thrives while preserving the authenticity of its local culture and businesses.
