Despite the global economic slowdown, Bangkok’s ultra-luxury condominium market continues its growth trajectory, driven by enduring demand from Thailand’s wealthy elites and international investors, according to property consultancy Colliers Thailand.
Phattarachai Taweewong, Colliers Thailand’s research and communication director, explained that high-end condos serve both as investment assets and symbols of status, providing wealth preservation and long-term capital growth.
“Ultra-luxury units are primarily concentrated in prime locations such as Thong Lor–Phrom Phong–Ekkamai, Wireless–Lang Suan–Lumpini, Sathorn, and along the Chao Phraya River, where demand from local and foreign buyers remains robust,” he noted.
GLOBAL BRANDS Elevate the Market
A rising trend in new developments involves collaborations with international luxury hospitality and design brands like Aman and Porsche Design, reshaping Bangkok’s premium property landscape.
Large units, typically ranging from 300 to over 1,000 square meters, cater to multi-generational living and high-net-worth individuals.
This focus on genuine buyers has helped stabilize the market amid the turbulence of global conditions, Mr. Phattarachai added. The Porsche Design Tower Bangkok set a record last year, reaching 1 million baht per square meter, with penthouses selling for over 1.4 billion baht each, ranking among Asia’s priciest.
While the mainstream condo segment remains subdued, the luxury sector continues to attract affluent buyers from Thailand and abroad, with many viewing Bangkok as a safe haven comparable to Singapore, Hong Kong, and Dubai.
Emerging Players and New Developments
Phattarachai stated that Bangkok’s luxury market is evolving into a regional hub, with units priced between 500 million and 1 billion baht continuing to sell steadily due to strong end-user and investment interest. Major listed developers like Sansiri, SC Asset Corporation, Noble Development, Quality Houses, Proud Real Estate, and Ananda Development are ramping up their presence in this space, with several new projects scheduled for 2026. Examples include Sansiri’s project on Sarasin Road, Ananda’s luxury tower on Rama IV Road, and an 11-unit condo on Sukhumvit Road.
Joint ventures, such as City Realty and Hong Kong’s Swire Properties, also demonstrate long-term confidence in the market. Additionally, private and family-owned firms are entering the ultra-luxury segment, offering diverse designs and emphasizing architectural identity, privacy, and craftsmanship. New entrants like CG Capital from the Chirathivat family, 1.6 Development from the Chearavanont family, Nailert Group, and Swiss-backed Helvetic Thai are broadening the sector’s landscape.
Consistent Market Momentum
Supply for units above 300,000 baht per square meter remains limited but resilient, with only 6,600 units launched over the past decade, valued at approximately 205 billion baht. After pandemic-induced setbacks, the segment experienced a revival in 2024 with nearly 1,000 new units and is expected to sustain momentum with over 1,000 units projected for 2025–26, mainly from large developers.
Upcoming flagship projects include Still Sukhumvit by SC and Tokyo Tatemono, InterContinental Residences Bangkok Asoke by CG Capital, and Upper House and The Wireless Residences by City Dynamic, slated for late 2025.
Prime Locations Continue to Dominate
More than 80% of ultra-luxury supply is concentrated in central districts such as Sukhumvit, Thong Lor, Chidlom, and Sathorn, where proximity to public transit, dining, retail, and healthcare sustains high prices.
Riverside projects like Banyan Tree Riverside and The Residences at Mandarin Oriental Bangkok appeal to buyers seeking privacy and scenic views. Emerging neighborhoods like Ekkamai and Phrom Phong offer more accessible entry points.
However, the Wireless–Chidlom–Ploenchit corridor remains Bangkok’s premier luxury zone, with developments like 98 Wireless and Sindhorn Residence exemplifying its status. Land prices have exceeded 4 million baht per square wah, reflecting persistent scarcity and strong investor interest.