Betagro Plc, the prominent integrated food company in Thailand, is expanding its business operations both locally and internationally by introducing innovative and high-quality food offerings. Additionally, the company is venturing into the food entrepreneurs market.
Oliver Gottschall, the Chief Operating Officer for the food business at Betagro, emphasized the company’s strategic focus on growth amidst Thailand’s projected economic expansion and evolving consumer preferences centered on health and sustainability. Betagro aims to cater to these trends by providing safe, high-quality food products sourced responsibly while being environmentally conscious.
In pursuit of its growth strategy, Betagro has concentrated on research and development to introduce new and innovative food products that align with the modern consumer’s diverse lifestyles, both within Thailand and abroad, under brands such as Betagro, S-Pure, and Itoham.
Betagro is actively enhancing brand visibility for its food products and solutions at THAIFEX-ANUGA Asia 2024, the continent’s largest and most comprehensive food and beverage trade exhibition. The company’s goal is to deliver innovative, top-tier food products domestically and globally, alongside comprehensive services tailored for food entrepreneurs, all aimed at supporting the success of its partners.
Mr. Gottschall expressed confidence in Betagro’s strategic roadmap, anticipating substantial growth for the company’s food business as it continues to innovate and expand its offerings.
Throughout the year, Betagro has garnered significant recognition, receiving three major awards for its products, including the Superior Taste Award 2024, the THAIFEX-ANUGA Taste Innovation Show 2024 award, and accolades for its range of 12 ready-to-eat meals under the Betagro and Meatly! brands.
