Bitcoin is gaining traction as a global investment asset, with international and Thai companies increasingly adding the cryptocurrency to their balance sheets. Advocates say this trend is reinforcing Bitcoin’s role as a long-term store of value.
Speaking at the 6th Bitkub Meetup 2025, hosted by Bitkub Capital Group Holdings, Jirayut Srupsrisopa, founder and group CEO of Bitkub, described Bitcoin as a scarce digital asset. He said it continues to be an attractive investment, especially through the lens of global cryptocurrency experts.
The event brought together prominent figures from the crypto, finance, and tech industries to discuss Bitcoin’s growing influence in the global financial system. Many pointed out that its current value, around 3.5 million baht on Bitkub Exchange, reflects a rise in demand amid its fixed supply.
Institutional interest is on the rise. Companies such as MicroStrategy and BlackRock each hold over 400,000 Bitcoin. The US government reportedly holds 210,000 coins and aims to accumulate up to one million, while China’s holdings are estimated at 80,000.
As more major institutions enter the market, Jirayut advised individual investors to be emotionally and financially prepared. He recommended using “cold money,” or non-essential funds, and taking time to understand cryptocurrency before investing.
Natavudh Pungcharoenpong, co-founder of Six Network and PLN, said Thai firms are beginning to follow global companies like MetaPlanet in Japan by including Bitcoin on their balance sheets. He also envisioned a future where Bitcoin could be part of a nation’s foreign currency reserves.
He praised Thailand’s digital asset regulations, describing them as more advanced than those of many regional peers. With global adoption gaining pace, he said Thailand is well-positioned to keep up.
Natavudh also recommended dollar-cost averaging (DCA) as a smart long-term investment strategy, given Bitcoin’s price volatility. He encouraged investors to consider whether they have the patience to wait for future market peaks.
CK Cheong, CEO of Fastwork, emphasized investing in Bitcoin based on its fundamentals, not speculation. He said Bitcoin offers a unique alternative to traditional currency systems, describing it as “debt-free money, independent of any government.”
Bitkub is planning the Bitkub Summit 2025 for October 25–26 at the Queen Sirikit National Convention Center in Bangkok. The event will focus on three themes: financial literacy, digital innovation, and health and longevity technologies.
Jirayut said the summit will bring together regional and international leaders to discuss advances shaping the next era. He noted that Bitcoin is increasingly seen as a digital reserve asset with a fixed supply, serving as a hedge against inflation and economic uncertainty.
As institutional and national adoption grows, Thailand’s cryptocurrency landscape is maturing, paving the way for greater integration of digital assets into mainstream finance.
