As more significant corporate players recognize growth prospects, the competition in Thailand’s convenience store market, which is predominately controlled by Charoen Pokphand (CP), is anticipated to increase.
Today’s consumers want to buy necessities closer to their homes in smaller quantities but more frequently, according to a Bloomberg research published on October 5.
With assets worth over US$1.5 billion (over 55.5 billion baht), Thai Beverage billionaire Charoen Siriwattanaphakdi is in front of the pack. By 2027, he hopes to have converted 30,000 supermarkets into “Larn Don Jai” (Favorite Stores) stores under Berli Jucker’s convenience stores business division.
As part of this strategy, Berli Jucker (BJC) will support conventional small grocery stores in becoming contemporary convenience stores by offering logistical, marketing, and data management assistance. In return, these stores are required to purchase goods from various conglomerate firms, like Big C and Thai Beverage, in numbers that are greater than the minimal requirements.
Along with Thai Beverage, the Chirathivat family of the Central Group and real estate magnate Keeree Kanjanapas of BTS Group Holdings have also expressed interest in investing in this company.
The operator of 7-Eleven convenience stores with over 14,000 locations nationwide, CP All Plc, which controls nearly 75% of the convenience store market in Thailand, poses fierce competition, making it difficult for newcomers to enter the convenience store industry in Thailand.
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