Thailand’s automotive market in 2025 sees a slight decline from 2024, with sales reaching about 600,000 units, up from 570,000 last year. The EV sector, however, is booming, with 66,000 registrations in the first seven months—nearly matching 2024’s total of 67,000—and potentially exceeding 20% market share.
Manufacturers face challenges in meeting EV3.0 and EV3.5 offset production targets, prompting regulatory easing such as deadline extensions and export credits to prevent oversupply and price wars. The growing popularity of EVs is driven by better consumer confidence, more models, dealer networks, and fuel cost advantages.
EV market share has risen sharply to 17.7%, from 11.4% in 2024, with growth expected to continue as subsidies wind down and prices rise from 2026. The government offers flexible measures to ensure market stability, supporting Thailand’s goal to become a regional EV production hub under the 30@30 policy.