Makro PRO Dominates Thailand’s Grocery E-Commerce Market as Small Businesses Go Digital
The Future of Wholesale: How Businesses Are Embracing the Digital Era
A surge in online orders from small business owners has propelled Makro PRO to the top of Thailand’s Grocery E-Commerce sector, according to the latest ranking by Euromonitor International, a global leader in market analysis.
Makro PRO now holds a 39.5% market share in 2024, making it Thailand’s No. 1 Grocery E-Commerce platform. Lotus’s SMART App follows in second place with a 19.5% share of the market, which has a total value of 64 billion baht. This success reflects the strong digital transformation of CP AXTRA Public Company Limited (CP AXTRA), which operates both Makro and Lotus’s wholesale and retail businesses.
A Rapid Rise in Digital Wholesale
Launched in 2023, Makro PRO has revolutionized the B2B e-commerce sector, allowing retailers and small business owners to conveniently access high-quality wholesale products through an efficient digital platform. With its Makro PRO Point Loyalty Program, the platform enhances customer benefits, driving engagement and repeat transactions. Currently, Makro PRO processes over 20,000 orders per day.
Technology Driving Success
A key driver of Makro PRO’s rapid growth is its use of Artificial Intelligence (AI) and Big Data, which optimize logistics efficiency and predict customer demand. This ensures that businesses receive in-demand products quickly and efficiently, boosting overall customer satisfaction.
E-Commerce Boom in Thailand
The Thai Grocery E-Commerce market is expanding rapidly, driven by changing consumer habits and an accelerated shift to digital platforms following COVID-19. According to the Thai E-Commerce Association, more businesses are prioritizing online platforms to meet growing demand.
CP AXTRA has capitalized on this trend, refining its omnichannel strategy and expanding its online business significantly over the past two years. By leveraging advanced technology and enhancing customer experiences, the company is well-positioned to solidify its status as a leading Retail Tech Company in Thailand’s evolving digital landscape.
