The new tourism minister aims to implement the 300-baht tourism tax, which was put on hold during the previous administration under Prime Minister Srettha Thavisin, while also committing to boosting tourism revenue to at least 3 trillion baht this year.
“I believe that collecting this tourism fee will benefit the industry as the revenue can be utilized for the development of infrastructure and attractions, as well as enhancing tourist safety,” stated Tourism Minister Sorawong Thienthong, who took office on Monday.
The tourism fee scheme received cabinet approval in 2022 but has yet to be ratified through publication in the Royal Gazette.
Travelers arriving by air will be required to pay 300 baht, while those arriving by sea and land will face a fee of 150 baht.
Mr. Sorawong indicated that more time is needed to assess the system’s readiness, so the ministry has not yet determined if collection will begin in the final quarter of the year. They will review the details and finalize the collection process to ensure that it does not negatively impact tourism sentiment.
As the third person to take on the role of tourism minister within the year of the Pheu Thai-led administration, Mr. Sorawong, who is also the secretary-general of the Pheu Thai Party, emphasized the need to continue the Ignite Tourism Thailand policy initiated by Mr. Srettha, which encompasses elements like entertainment complexes, developing an aviation hub, and promoting second-tier cities.
“The government has promised to support new man-made attractions and stimulate investment in second-tier cities by offering incentives such as tax benefits,” he said.
The ministry is also looking into tourism stimulus programs that significantly benefited domestic tourism during the pandemic. Initiatives like the We Travel Together co-payment scheme for hotel rooms and airfare can directly distribute income to local communities.
For the upcoming high season, he anticipates that various events such as marathons, Loy Krathong celebrations, and New Year countdown festivities will help accelerate revenues to reach the target of 3 trillion baht from both domestic and international markets.
Furthermore, since the government has set a long-term goal to generate 3 trillion baht from foreign tourism alone within its four-year term, Mr. Sorawong reinforced the ministry’s commitment to achieving this objective.
Regarding the government’s proposal to bid for a Formula One motor racing event, he expressed support but suggested considering a street circuit on Ratchadamnoen Road, which could better showcase the country’s uniqueness and contribute to the economy.
Addressing concerns about price-dumping tours in Thailand, he mentioned that while the number of illegal companies may not have increased, the potential financial losses are expected to be greater than before. The ministry has directed relevant authorities to tackle these illegal activities.
On Wednesday, the minister plans to meet with 20 private tourism operators, including representatives from the Association of Thai Travel Agents and the Tourism Council of Thailand, to discuss tourism policies.