Photo Credit: Travel Weekly
Phuket’s property market continues to outperform Bangkok’s cooling residential sector as the island evolves from a seasonal resort into a year-round global living destination, attracting growing international investment, according to property consultants.
Phattarachai Taweewong, research and communication director at Colliers Thailand, said strong demand from both Thai and foreign buyers is driving sustained growth, particularly in condominiums and villas. Developers are increasingly shifting capital to Phuket to capture long-stay demand and benefit from the island’s expanding and more diversified economy.
During the first nine months of 2025, more than 85 new residential projects were launched, totalling over 5,000 units and 73.1 billion baht in value. Sales performance set records, with some projects selling out within days. Condos accounted for 4,648 units across 18 projects worth 36.4 billion baht, while villa launches reached 872 units from 60 projects, valued at 36.7 billion baht.
Cherngtalay emerged as the key growth area, especially for villas, which now favour the 30–50 million baht luxury segment. Colliers expects villa supply to moderate after peaking in 2024, while Phuket increasingly positions itself as a long-term investment destination rather than a cyclical resort market.
Bill Barnett of C9 Hotelworks estimates total incoming residential investment at 455 billion baht, supported by rising tourism and shifting buyer demographics, including longer-stay European residents.