Porsche Centre Pattaya Officially Opens, Bringing World-Class Innovation to Thailand’s Eastern Seaboard
By Lawrence Davis, Executive Editor
Porsche Centre Pattaya, the latest addition to Porsche Thailand’s growing network, has officially opened its doors, marking a major milestone in the brand’s strategic expansion across the Eastern Seaboard. Situated prominently on Sukhumvit Road in South Pattaya, the new flagship location functions as a full-service dealership and advanced aftersales hub. This development reinforces Porsche’s long-term commitment to delivering excellence, precision, and innovation in Thailand’s burgeoning luxury automotive sector.
The 5,300-square-metre facility, developed by Sime Darby Auto Sports Ltd., showcases Porsche’s “Destination Porsche” retail concept—a next-generation design that integrates luxury retail, transparent service areas, sustainability elements, and digital innovations under one roof.
Grand Launch Highlights Porsche’s Engineering Mastery and Innovation
The official launch on May 6, 2025, was underscored by the reveal of three standout performance models:
The groundbreaking 911 GTS T-Hybrid, making its Southeast Asian premiere
The motorsport-inspired 911 GT3 with Manthey Performance Kit
The uncompromising 718 GT4 RS, representing the ultimate mid-engine Porsche experience
These launches highlighted the brand’s technological leadership and deep motorsport DNA, setting the tone for Porsche Centre Pattaya’s role as a performance and service destination.
“With this opening, we reinforce our legacy of premium mobility across Asia-Pacific,” said Andrew Basham, Managing Director of Sime Motors. “Thailand remains a strategic growth market, and this new Centre affirms our investment in regional customer satisfaction.”
A Comprehensive Full-Service Dealership for a High-Growth Region
The new centre is a significant asset to Porsche Thailand’s network, especially as demand for luxury vehicles continues to rise across the Eastern Seaboard. Porsche Centre Pattaya provides an all-encompassing ownership experience for customers across Chonburi, Rayong, Chanthaburi, Trat, and Pattaya.
Core services include:
- Comprehensive vehicle maintenance and diagnostics
- Drivetrain and suspension repairs
- Certified bodywork and paint restoration
- Dedicated EV support, including high-voltage battery diagnostics and modular battery repair systems
With these facilities in place, owners of all Porsche models—from combustion to electric—can expect exceptional service quality without the inconvenience of traveling to Bangkok.
“This is more than a showroom—it’s an investment in infrastructure, expertise, and experience for our growing customer base in the East,” said Arnt Bayer, Managing Director of Sime Darby Auto Sports Ltd
Designed for Sustainability and Modern Mobility
In alignment with Porsche’s global environmental goals, the facility integrates:
- A rooftop photovoltaic system capable of generating up to 50% of its total energy needs
- Rainwater recycling and stormwater management systems
- Energy-efficient insulation, roofing, and window glazing to reduce heat load and lower utility demand
This sustainable footprint sets a new benchmark for luxury dealerships in Southeast Asia.
Elevating the Porsche Ownership Journey
Customers entering Porsche Centre Pattaya are greeted by a bright, open showroom that features:
- A dedicated “Racing Line” display area for up to eight vehicles
- State-of-the-art Porsche Car Configurator stations
- Porsche Lifestyle corner featuring imported accessories, apparel, and model collectibles
- The exclusive Back to School Café, home to the custom “911 roast” coffee blend and specialty beverages
These features provide more than just transactional value—they cultivate a vibrant community experience for current owners and aspiring enthusiasts.
Open and Ready to Serve – Your Premium Porsche Experience in Pattaya
With its official opening, Porsche Centre Pattaya becomes a cornerstone for Porsche in Thailand, reinforcing the brand’s drive to offer not only world-class cars but world-class care. Customers in the East now have access to an end-to-end dealership offering luxury retail, professional consultation, and factory-standard aftersales support under one roof.
Location: Porsche Centre Pattaya, Sukhumvit Road, Banglamung, South Pattaya
Tel: 038 239 911
Email: [email protected]
Line Official: @porschepattaya
Website: www.porsche-pattaya.com
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