Producers of bagged rice and bottled mineral water in Thailand have pledged to hold prices steady until the end of April, with any adjustments thereafter dependent on how the situation in the Middle East evolves.
Somkiat Makcayathorn, executive director of PRG Corporation Plc, the producer of Mah Boonkrong Rice, said the ongoing conflict is affecting costs across industries. For rice producers, a major concern is the sharp rise in plastic packaging costs, which have increased by 25–60% depending on type and size.
“Our current inventory will last through April. If the conflict persists and packaging costs remain elevated, we may need to discuss price adjustments with the Commerce Ministry,” he said. Although bagged rice is not subject to price controls, the market remains highly competitive, with promotions typically planned months in advance in collaboration with modern trade and supermarket operators.
He added that distribution costs are another key factor, noting that modern trade channels often apply gross margins of around 20%, which significantly impacts suppliers and may need to be reviewed if prices rise.
Meanwhile, Rena Udomkunnatum, owner of Rare Beverage Co Ltd, which produces the Thai mineral water brand 6ty Degrees, said current packaging supplies remain sufficient and prices are expected to stay stable until April. However, she warned that production costs are likely to increase from May if the conflict continues.
While plastic bottles are not expected to face shortages, rising costs could eventually put pressure on pricing. The company is monitoring the situation closely and aims to maintain current prices for as long as possible. She noted that although inflationary pressures may weaken consumer purchasing power, bottled water remains an essential product.
In a related development, Thailand Post has partnered with 6ty Degrees to expand distribution under a new “wellness” delivery model. The initiative offers free home delivery nationwide, leveraging Thailand Post’s extensive network of over 25,000 postmen.
According to Thailand Post president Dhanant Subhadrabandhu, the service is designed to meet growing consumer demand for health-focused products and convenience. The company expects around 1% of its household customer base to utilise the service, which is also anticipated to boost logistics volumes within its health and wellness segment and support the broader growth of Thailand’s wellness economy.