Starbucks (Thailand) recently announced that it will be increasing the prices of its drinks by 5 baht starting from January 4, 2024. This price adjustment will be applicable across all channels, including storefronts and online orders through platforms like Lineman and Grab. The American coffee chain cited rising production costs as the reason for this price increase.
In a statement, Starbucks explained that the price adjustment was necessary due to the current economic situation. Operating expenses and management costs have been steadily increasing, and the company aims to maintain consistency in its overall costs without negatively impacting customers.
The price increase will only apply to beverages, while other items such as snacks, coffee beans, bottled drinks, drinkware, syrup, whipped cream, and various other products will retain their original prices. Starbucks apologized for any inconvenience this may cause and reaffirmed its commitment to providing customers with the best Starbucks experience possible.
Starbucks entered the Thai market by opening its first coffeehouse at Central Chidlom in July 1998, following the establishment of its first store in the United States in 1971. Nednapa Srisamai, the company’s managing director, shared that Starbucks aims to have 800 outlets in Thailand by 2030. Currently, they operate 465 stores with over 4,300 employees.
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