The new long-haul cabin product that SWISS announced on March 3, 2023 will be implemented across its long-haul fleet starting in 2025.
The brand-new offering, called “SWISS Senses,” will apply to all four cabin classes (First, Business, Premium Economy, and Economy), with the goal of delivering a redesigned and more individualized travel experience.
Dieter Vranckx, CEO of SWISS, claims that this is the most complete product makeover in the airline’s whole history.
During a ceremony in Berlin just a few days previously, Lufthansa, the parent company of SWISS, had unveiled its own brand-new long-haul offering, called Allegris.
With the new cabins, both first class and areas of business class will include suites, a first for the Swiss carrier. They will have completely shut-off doors for complete seclusion and a décor that combines slate-black external tones with a green interior that is allegedly inspired by the Vals springs in the Alpine canton of Graubünden, in Southeast Switzerland.
Similar to Lufthansa’s new first-class suites, one of the suites will accommodate two people, allowing them to split the room. In-depth redesigns have also been made to the business class. There will be a variety of seat options available to suit the needs of different passenger types, including seats for single passengers and seats for couples with a shared area. Moreover, some business class seats will have folding doors for added privacy.
According to SWISS, the Premium Economy class, which debuted in 2022, has proven to be well-liked and will stay the same.
With new, more contemporary seats that have a 13-inch high-resolution screen, storage for extras, and a USB connector, the Economy class cabin will also get a facelift.
The necessary materials and the overall design, which features a warm and subdued color scheme of beige, anthracite, and claret tones, have been chosen to create a calming ambiance.
The new seats will be retrofitted first in the airline’s fleet of Airbus A330-300s, then in its Boeing 777-300ERs. The new A350-900s SWISS has ordered will already have the new cabin installed.
There are obvious similarities to the new Allegris cabin on Lufthansa. Sources at SWISS, however, stated that while the new cabin product was created in collaboration with the Lufthansa Group and benefited from intragroup synergies, the SWISS Senses product is utterly distinct from Allegris.