The 5 ‘Fs’ of Soft Power touted by Tourism Minister
Phiphat Ratchakitprakarn, minister of tourism and sports, used Thai iced tea as a straightforward illustration of how the nation may exploit a cultural export to improve its standing abroad.
Phiphat Ratchakitprakarn, minister of tourism and sports, used Thai iced tea as a straightforward illustration of how the nation may exploit a cultural export to improve its standing abroad.