Thailand’s property market faces a ‘Mortgage Rejection Crisis,’ with rejection rates hitting 70% for homes under 3 million Baht. Lower-income buyers can’t secure loans due to declining purchasing power and high household debt, prompting developers to shift focus from affordable housing to luxury segments—less dependent on financing.
However, opportunities remain in suburban areas where genuine demand persists, especially for low-rise homes under 10 million Baht. Six key zones in Bangkok each present unique challenges and prospects—ranging from luxury niches in CBD to affordable, well-situated townhomes in East and Nonthaburi.
Despite overall market downturns, two segments stand out: the luxury market, driven by wealthy buyers, and the mass market (3-10M Baht), where developers actively assist buyers in securing loans. Moving forward, Thai developers are emphasizing quality of life and accessible living, adapting to a tighter credit environment.