During mega-sale seasons, TikTok users in Thailand are quite active on the network, with 80% of users making purchases from TikTok stores.
By 2025, the Asia-Pacific area will have a $1 trillion “Shoppertainment” market. This is the next phase of online commerce.
Customers who generally switch applications during their online purchase process now have a handy alternative thanks to TikTok’s seamless integration of content and commerce within its app.
The popular short-video software TikTok has been expanding quickly throughout Asia-Pacific, particularly in countries like India, Indonesia, and Japan. In 2022, TikTok surpassed Facebook, WhatsApp, and Instagram as the most downloaded app in the area, according to a recent analysis by App Annie.
The e-commerce potential of TikTok is enormous, particularly in the Asia-Pacific region where online buying is on the rise. According to a study by TikTok and Boston Consulting Group, shoppertainment, a content-driven approach to commerce that mixes entertainment with shopping, could generate a market value of $1 trillion for companies in the Asia Pacific area by 2025.
In markets like Australia, Indonesia, Japan, South Korea, Thailand, and Vietnam, consumer entertainment is anticipated to increase at a compound annual growth rate of 63%.
How consumer entertainment invades Thailand in #TikTokMadeMeBuyIt
According to a report, TikTok users in Thailand are more likely to spend money during the holiday shopping season, and 80% of them used TikTok to shop in 2022. Fashion & accessories, personal care and beauty products, and food and beverages are the most popular categories for buying on TikTok.
It’s simpler for customers to complete purchases without leaving the app thanks to the platform’s seamless integration of shopping. Significant economic prospects are presented by the shoppertainment trend, with $12.4 billion in Thailand accessible for expansion by 2025. Shoppertainment on TikTok may help brands connect with customers and achieve business goals. TikTok customers’ purchase selections are significantly influenced by the video content there.
“Shoppertainment” has become a prominent trend as customers depend more and more on social media platforms for entertainment and shopping. With its bright and captivating content, TikTok has successfully merged entertainment with business, giving its users a distinctive buying experience.
Thailand’s most popular TikTok shopping categories are clothing and accessories, cosmetics and personal care, and food and drinks. Brands are able to display their products and establish a more engaging and real connection with their target audience through fascinating videos and influencers.
integration of shopping seamlessly
The seamless integration of shopping within the app is one of the main benefits of TikTok’s shoppertainment trend. The entire buying process is streamlined because users don’t have to navigate between several apps to search, find, and finalize purchases. This element of convenience has significantly increased the platform’s appeal among users.
The shoppertainment trend is anticipated to continue growing in the coming years, with the Asia-Pacific region’s market value predicted to surpass $1 trillion by 2025. Brands have a $12.4 billion chance for major development in Thailand alone.
Shopper entertainment’s influence
Businesses may engage with customers and produce commercial results by utilizing the shoppertainment power of TikTok. TikTok’s video content has a significant impact on users’ purchasing decisions, making it an effective platform for businesses to market their goods and get new clients.
In a nutshell, the shoppertainment phenomena on TikTok is transforming the online retail industry by providing customers with an immersive and engaging buying experience. Brands will be at the forefront of the market and forge strong bonds with their devoted audience if they jump on this bandwagon and make the most of TikTok’s unique platform.
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