Food trucks can be viewed as “destinations” that promote the economy and increase awareness of Thai cuisine, according to Thosapone Dansuputra, director-general of DBD.
“Food trucks may entice people to travel to Thailand merely to sample food or drinks that are unique to this country,” he said.
The food truck culture, he continued, will help foster better relationships between foreigners and Thais and open doors for collaboration.
According to him, from February 22 to 26, many Thais and foreigners were interested in DBD’s promotion of food trucks and small and medium-sized businesses (SMEs) in Bangkok’s IconSiam retail center.
3 million baht were made over the five-day event. In order to offer guidance on loan requests, DBD also collaborated with financial institutions such Krungthai Bank, Bank of Adyudhya, Government Savings Bank, TMB Thanachart Bank, and United Overseas Bank, he claimed.
He said that some have already filed for loans at a special interest rate to expand their operations, explaining that the decision was made to make it simpler for SMEs to obtain financing.
The owner of Food Truck Team Chang, Nawarat Mingchareonsuk, claimed that DBD’s event helped develop the market for food truck operators and also helped them observe consumer behavior. They can enhance their items in order to meet demand, she claimed.
Many Thais and visitors to Thailand like purchasing food and drinks from street sellers and food trucks, she said.
She also expressed optimism in the success of the food truck industry, particularly now that it is being promoted in travel programs.
