From February, Business Class passengers on long-haul Emirates flights will drift to sleep in complimentary luxury pajamas so comfortable and stylish the airline says they can be credibly worn through airport arrivals and at home.
Emirates designed the loungewear in-house, which took over a year and drew inspiration from “contemporary athleisure trends.” The set features a relaxed cowl-neck top with a front pocket and drawstring pants rendered in pale blue jersey knit with botanic fibers.
The pajamas are lightweight, breathable, and stretchy and have “an elegant drape that flatters various body types.” The amenities kit also includes a matching eye mask and slippers.
Emirates claims the loungewear is ideal not just for sleeping but also for socializing in the A380’s onboard lounge and even for transiting through the airport after landing.
The airline also hopes passengers continue to wear the set at home, saying they’re designed for “comfort, style, and reusability.”
The loungewear will be handed out during boarding to business class passengers on flights over nine hours, no matter what time of day they depart. The pajamas are available in two sizes: small/medium and large/extra large.
On shorter flights of at least two and a half hours, business class passengers will receive just the slippers and eye mask.
Emirates trialed the loungewear earlier this year on flights between Dubai (DXB) New York (JFK) and Boston (BOS), where they were a hit.
The Gulf carrier says the loungewear is part of its “ongoing investment into elevating customer experience.” The airline has spent $2 billion in recent years to treat and impress passengers. They’ve revamped cabin interiors, from the seats (comfortable, even in coach) to the onboard bar (a hopping relic of the jet age), and overhauled menus (restaurant quality and packed with vegan options).
In August last year, the airline also unveiled new Bulgari amenity kits, featuring luxe skin care products, fragrances, and sustainable mirrors. The collectible kits were provided to First and Business Class passengers on long-haul flights and other select routes.
This year, the airline is partnering with Ecole Hoteliere de Lausanne, a Swiss hospitality management service, to train cabin crew to be attentive to passenger needs.
SOURCE: https://businesstravelerusa.com/news/emirates-introduces-designer-pajamas/
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