Condo sales in Bangkok are now mainly driven by end users and rental investors targeting units priced around 3-5 million baht, with negotiable prices remaining key to closing deals, according to Sansiri. Most transactions involve ready-to-transfer units, as buyers look for homes near workplaces, typically paying 130,000-150,000 baht per square meter.
Investment activity has also increased over the past few months, focusing on rental units near workplaces, especially as stricter lending limits have reduced off-plan purchases. Currently, the market is dominated by genuine end users, with upper-end condo sales slowing due to economic uncertainty and existing owner saturation.
New launches in premium segments have been postponed amid sluggish demand, though construction continues at prime locations like Chidlom and Sarasin. Post-earthquake sales resumed in June, mainly boosted by low-rise condos and displaced tenants, while high-rise sales have gradually recovered since June through developer quality and repair efforts.
Sansiri reports strong sales in the first half of 2025, totaling 10.5 billion baht, with recent growth driven by confidence in well-repaired projects. While demand is down, supply has also declined, and the company is focusing on price-based strategies without resorting to deep discounts, mindful of financing support and interest rates.